Place intelligence — from personal stories to city scale

How places move, and how they live.

Habitus reads place, time, and behavior as one continuous signal — the rhythms that tie people to the places they return to. The same engine narrates a personal story, maps a neighborhood's memory, and gives planners and investors something they can act on.

habitus, n.

The way a place holds its habits — its rhythms of movement, dwelling, and return.

the premise

Every place carries a fingerprint — in open data, in old photographs, in the stories people tell about it. Most of it is already there, waiting to be read.

the work

One spatial key, many sources — stitched into a model you can question, compare, and trust.

The platform

Four lenses. One spatial backbone.

Each lens answers a different question about a place — and about the people whose stories give it meaning. They share one model, so an insight in one shows up everywhere.

i

Story

Narrate place

Map-driven storytelling that turns places — and the people in them — into a guided experience: scrollytelling, custom cartography, narratives anyone can follow.

ii

Tempo

Read the rhythm

The pulse of a place over time — when it fills, empties, and peaks; how people move through it and linger, across day, week, and season.

iii

Cadence

Find the pattern

The recurring behaviors beneath the noise — the habits, routines, and returns that, repeated, make a place someone's own.

iv

Scenario

Test the what-if

Change an input and watch the place respond — and the people with it. What-ifs and trade-offs made legible, whether you're planning a trip or planning a city.

Why now

The data is open. The reading is not.

Mobility, demographics, the built environment — the raw signal of how places work is increasingly public. What's missing is the connective tissue: one spatial key that binds the sources, a model that respects behavior, and an interface that lets a non-modeler ask a real question and get a defensible answer.

Habitus is that layer — purpose-built for the people deciding how regions grow, how buildings earn certification, and where capital should go.

In the field

We prove it in public first.

Before a capability lands in the platform, it earns its keep on something real and public — under Rooted & Remembered, our consumer brand for preserving vanishing American places. The current project points the whole Habitus stack at the most-traveled story in the country.

Now building · ships September 2026

Echoes in Neon

A Rooted & Remembered project

An interactive map of America's vanishing neon signs — discover them nationwide, scrub a century of light, and let a location agent plan a real neon road trip. A live proof of the same engine that powers Habitus, headed for BUILD with Mapbox.

Visit the field project →
Echoes in NeonStill lit · 1926–2026