Habitus reads place, time, and behavior as one continuous signal — turning open mobility data into something planners, certifiers, and investors can act on. It's also the engine behind the stories we tell in public.
The way a place holds its habits — its rhythms of movement, dwelling, and return.
Every location carries a behavioral fingerprint. Most of it is already in open data, waiting to be read.
One spatial key, many sources — stitched into a model you can question, compare, and trust.
Each surface answers a different question about a place — but they share one model, so an insight in one shows up everywhere. (Working descriptions — refine to taste.)
Map-driven storytelling that turns a dataset into a guided experience — scrollytelling, custom cartography, place narratives anyone can follow.
The pulse of a place over time — when it fills, empties, and peaks. Movement and dwell patterns across day, week, and season.
The recurring behaviors beneath the noise — habitual trips, mode choices, the structural signatures that make a place itself.
Change an input and watch the place respond. Elasticities, mode shift, demand-management levers, made legible to decision-makers.
Mobility, demographics, the built environment — the raw signal of how places work is increasingly public. What's missing is the connective tissue: one spatial key that binds the sources, a model that respects behavior, and an interface that lets a non-modeler ask a real question and get a defensible answer.
Habitus is that layer — purpose-built for the people deciding how regions grow, how buildings earn certification, and where capital should go.
Before a capability lands in the platform, it earns its keep on something real and public — under Rooted & Remembered, our consumer brand for preserving vanishing American places. The current project points the whole Habitus stack at the most-traveled story in the country.
An interactive map of America's vanishing neon signs — discover them nationwide, scrub a century of light, and let a location agent plan a real neon road trip. A live proof of the same engine that powers Habitus, headed for BUILD with Mapbox.
Visit the field project →